Behind The Brand


What began in 2017 with just 11 pairs of handcrafted earrings has grown into a thriving fashion brand built on confidence, creativity, and purpose.

My journey started after visiting Miami and discovering a boutique filled with bold statement jewelry. I instantly fell in love with how one beautiful accessory could transform not only an outfit, but the way a woman felt about herself. That moment inspired me to begin creating handcrafted earrings from home, and House of Ear’lisious was born.

I started by making local deliveries and participating in vendor events throughout Louisville. As my customer base grew, so did my vision. What began as a jewelry business naturally evolved into women’s fashion, accessories, custom apparel, personal styling, fascinators, and carefully curated collections designed to help every woman express her own unique style.

Over the years, Earlisious & Co. has proudly participated in numerous fashion shows, showcasing our collections and celebrating fashion as a form of confidence and self-expression. We have also been honored to be nominated for Black-Owned Business of the Year for four consecutive years—2022, 2023, 2024, and 2025. These nominations are a testament to the incredible support of our customers, community, and everyone who has believed in our vision.

In 2026, I was deeply honored to receive the ElevateHER Award, recognizing my commitment to entrepreneurship, leadership, and empowering women through business. This recognition reminded me that building a brand is about so much more than fashion—it’s about inspiring others to dream bigger, take chances, and walk confidently in their purpose.

Today, Earlisious & Co. is more than a boutique—it’s an experience.

Every collection is thoughtfully curated to help women feel confident, elegant, and unapologetically themselves. Whether you’re shopping for the perfect statement outfit, everyday luxury, custom apparel, accessories, or personal styling, our mission is to help you look amazing and feel even better.

As the founder and creative director, I believe fashion isn’t about following trends—it’s about embracing your individuality, celebrating your confidence, and showing the world exactly who you are.

Nearly a decade later, what started as a simple dream has grown into a luxury fashion brand with an even bigger vision for the future. While we’ve accomplished so much, I truly believe we’re only getting started.

My goal has never been to simply sell fashion. My goal has always been to help women see themselves differently—to feel beautiful, confident, and worthy the moment they experience Earlisious & Co. Whether it’s through a perfectly styled outfit, a custom design, or words of encouragement, I want every woman to leave knowing she is enough, exactly as she is.

Thank you for supporting this journey and for allowing Earlisious & Co. to be a part of your story.

Shop the Look. Live the Vibe. Be You, For You.

                                                                                                                                                               With Love,

Kristin Mitchell
Founder & Creative Director
Earlisious & Co.